Free People / Various Projects
Free People and Edward Mullen Studios have been collaborating for years. We have worked together on projects of varying size and complexity. The three projects included here are earlier examples of our work together. The two retail projects have now been supplanted by the recent FreePeople.com redesign. The Caravan of Curiosities blog remains live, but has been redsigned and will launch in the near future.
Responsibilities
Free People Retail eCommerce site - 2006 - not launched
Free People Retail eCommerce site - 2006 - not launched
Free People Retail eCommerce site - 2006 - not launched
Free People Retail eCommerce site - 2006 - not launched
Free People Retail eCommerce site - 2006 - not launched Retail eCommerce site - 2006 - not launched
Free People Caravan of Curiosities Blog
The illustrated header is an animated international trip showing FP inspirations.
The illustrated header is an animated international trip showing FP inspirations.
The illustrated header is an animated international trip showing FP inspirations.
Free People Caravan of Curiosities Blog
Free People Retail Site Refresh - 2007
Background elements can be reconfigured to create dramatic change.
Background elements can be reconfigured to create dramatic change.
Background elements can be reconfigured to create dramatic change.
Free People Retail - Reconfigured product detail page
Project Summaries
FP Retail - 2006 - not launched
In 2006, Free People began the process of redesigning their Retail eCommerce website. The site was designed as an online corollary to the Free People aesthetic. The site was heavily styled and intended to break away from the prevailing format of eCommerce sites at the time. Great effort was taken to find ways of looking different yet remaining usable. In the end, the project was set aside due to business needs.
view examples above
FP Caravan of Curiosities Blog
Free People is an odd company. It is chock-full of creative, happy, artsy folks working in a supportive and stimulating environment making imaginative, expressive clothes for girls who just don't want to fade into the background. The Caravan is a place where Free People gets to share the things they like (music, artists, videos), conduct craft swaps and give an inside look at FP designers.
blog.freepeople.com / view examples above
Free People Retail Site Refresh - 2007
In an on-going effort to increase the beauty, fun and functionality of the Free People retail site, a redesign effort was undertaken with the aim of retro-fitting the existing site to add increased flexibility for exciting, unexpected visual and interactive surprises and increase conversion through a reconfiguration of the product detail page. This current site will be replaced by an entirely redesigned site currently in development.
view examples above