Terrapin Bright Green
Terrapin is an environmental consulting and strategic planning group that helps its clients think differently about environmental strategy, policy, and related opportunities. They help governments and planners create greener cities. They help architects and developers implement green methods in the projects the build. They help businesses fundamentally change the way they do business. And they do it all with a refreshing "change is both possible and practical" attitude.
Responsibilities
The interactive feature draws connections between big ideas, project categories and past client work. Content is pulled from a database and tied to the CMS.
When the user actives a particular category, related ideas and examples of past work display.
This approach allows users to navigate based on their motivations and find content that is relevent but they might have overlooked otherwise.
Terrapin emphasizes collaboration. Their clients span the spectrum of the built environement and Terrapin works differently to meet each groups specific needs.
Terrapin's story is best told through the work they've done and expereriences they've had. Publicly visible case studies showcase the highest profile examples.
The "Workroom" provides a behind-the-scenes look at projects either lightly covered in the public area or completely hidden.
Individual partners can be tied to Workroom user accounts when applicable. This allows Terrapin to present a friendly, custom experience.
Design Challenges
Connect big ideas to diverse projects in different business sectors.
Terrapin is a company of big ideas and new ways of thinking. The heart of their practice is the marriage of sophisticated theoretical ideas and practical business virtues. Understanding that "green" is often misappropriated, Terrapin guides clients towards an understanding that environmentally minded measures pay strong business, productivity and community dividends.
An interactive component featured prominently on the homepage helps visitors gain understanding of how lofty ideas such as "biomimicry" and "transcending the cost barrier" have been applied to specific projects in representative categories. This tool helps visitors see themselves in Terrapin's solutions and become familiar with ideas that impact their own projects.
Provide hand-selected, relevant content to qualified visitors.
Terrapin is led by pioneers in the green building movement. Their work is extremely extensive and wide ranging. By creating a private "Workroom" section of the site, Terrapin is able to vet visitors interested in learning more about the company, and easily generate a custom selection of projects that are relevant to the specific interests of that visitor. Content is selected from a collection of existing project profiles. If a government official who focuses on housing issues wants to learn more, they will be shown relevant government and housing projects and not be burdened muddling through large-scale corporate project. The amount of work required to set up an account is minimal, yet the visitor gains a more personal understanding of how Terrapin can address their needs and Terrapin comes away with a qualified lead.